Mattel and WWE are launching an exciting line of fashion dolls featuring The Bella Twins, Sasha Banks, Charlotte Flair, Becky Lynch and more of the WWE Universe’s favorite female competitors.
The line, revealed today at San Diego Comic-Con International, offers collectors a new and original way to play and includes the following:
12-inch fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.
Dress-up items that include a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Banks’ “Legit Boss” rings.
Action figures that have deluxe articulation and bold ring gear looks that include the Superstar’s iconic accessories.
This is the first time female WWE Superstars will have a fashion doll and dress-up line, in addition to stylized action figures inspired by their in-ring personas. The dolls will be available for preorder online only at ToysRUs.com beginning Monday, July 24, and exclusively at Toys “R” Us stores nationwide and ToysRUs.com this September.
“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars, but our entire company,” said Stephanie McMahon, WWE Chief Brand Officer. “We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”
“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first-ever female Superstar fashion doll line to fans, said Lori Pantel, SVP and GM for Girl’s Toy Box. “This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”
WWE Women’s Ultimate Entrance Playset
Includes: Nikki Bella
(UPC: 887961518108) Retail Price: $39.99
“The lights are bright, the fans are cheering and it’s time to make your big entrance in the ring with WWE® Superstars Ultimate Entrance Playset! This exciting 2-in-1 playset lets kids get their WWE® Superstars ready backstage with a couch, table, vanity, closet, hangers and camera, to document the fun. Then when the Superstar is ready, the playset transforms with a turning platform to reveal the Superstar on the Ultimate Entrance stage! Add more WWE® storytelling fun with stickers you can use to customize the playset. Includes playset, piece-count, stickers and Nikki Bella action figure.”
FGW26 – WWE Superstars 12-Inch Deluxe Fashion Dolls
Includes: Nikki Bella, Brie Bella, Natalya and Sasha Banks
(UPC: 887961516180) Retail Price: $19.99 each
“It’s double the action and fashion with WWE® Superstars Fashion Dolls who are fearlessly fashionable inside and outside of the ring! These approximately 12-inch WWE® Superstars fashion dolls feature multiple points of articulation and amazing details! Each WWE® Superstars comes with two fashions and two pairs of shoes. The first fashion is inspired by their look in the ring and the second fashion is inspired by WWE® Superstars signature style outside of the ring. Plus, these incredible dolls can also stand alone with their shoes on—perfect for recreating WWE® Superstars action-fashion poses!”
FGY25 – WWE Women’s Basic 6-Inch Series
Includes: Nikki Bella, Brie Bella and Charlotte Flair
(UPC: 887961518092) Retail Price: $9.99 each
“Bring home the stylish action with WWE® Superstars Action Figures! These approximately 6-inch Superstars feature articulation, amazing details and are fearlessly fashionable! Pose them in exciting stances on their own or combine with other figures or create stories and matches to determine who will become the new WWE® Superstars champion!”